Question: Evaluate Airborne Express Strategy for External Consistency Identify the type of business strategy used by Airborne Express, including the type of competitive advantage it seeks,

Evaluate Airborne Express Strategy for External Consistency

Identify the type of business strategy used by Airborne Express, including the type of competitive advantage it seeks, the product-market scope, and the value chain activities used to deliver the competitive advantage. Then explain if the Airborne Express strategy meets the external consistency test? (Hint: To apply this test, you must first do an industry analysis to identify the challenges faced by firms in the express mail industry, and then explain if Airborne Express has a strategy that addresses these challenges).

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