Evaluate Coke's market position in South Africa an the One Brand strategy. Do you agree with the
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Evaluate Coke's market position in South Africa an the "One Brand" strategy. Do you agree with the approach being taken?
What other key points can other brands learn from Coke's experience?
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
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