Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:

• Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).
• Analyze your competitive advantages.
  • Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.
  • If there is not another business, describe how what you're doing is a unique product or service offering.
• Propose a competitive business initiative to address the unmet need.
• define a high-level timeline and operational steps necessary to implement your solution.