Instructions

Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected companys website, annual report, and other available sources.

Part 1: Organization Information

Organization

Define your chosen company and its industry.

Mission and Vision

Identify the mission and vision of the organization. Use source.

Mission
Vision

Organizational Initiatives

Outline 1-2 current major initiative for this organization. What are they currently doing to support these initiatives? Use source.

Organizational Plans

Describe the plans employed by the organization (strategic, operational, tactical). Determine which types of managers create each type of plan (function and/or level). Describe plans in detail.

Type of Plan	Description	Type of Manager

SWOT Analysis

There are various factors within the external environment of an organization that impacts its strategy.

Analyze the organizations SWOT analysis. Identify the internal (strengths and weaknesses) and external (opportunities and threats) factors. Identify strengths vs weaknesses and opportunities vs threats). Include at least one source for internal and one for external factors. Need at least 2 internal factors and 2 external factors.

Internal Factors
External Factors

Part 2: Evaluation

Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:

• Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).

• Analyze your competitive advantages and key competition.
  • Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.
  • If there is not another business, describe how what youre doing is a unique product or service offering.

• Propose a new competitive business initiative to address the unmet need.

• Create a high-level timeline and operational steps necessary to implement your solution.