Evaluate ONE of your two companies' change interventions through the lens of Kotter's Eight-Step Model. First, state
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Evaluate ONE of your two companies' change interventions through the lens of Kotter's Eight-Step Model. First, state the steps. Assess how well the company realized each of the steps and what areas were less than successful in their implementation. Speak to those failed steps and what the implications were for the success or failure of the implementation. Do you feel that Kotter's model did assist (if it was used) or would have assisted (if you feel it wasn't used) in this change? Why or why not?
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International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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