Question: Evaluate the brand development strategy that Netflix employed. With this in mind, suggest how B l o c k b u s t e r

Evaluate the brand development
strategy that Netflix employed.
With this in mind, suggest how
B l o c k b u s t e r c o u l d h a v e a l s o
changed their trajectory, by using
Mas model of global competitive
advantage or any other suitable
theory pertaining to global brand
strategies.

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