Question: Evaluate the differences between the generational age groups and how marketing to them would need to be different. Find three examples of commercials that market

Evaluate the differences between the generational age groups and how marketing to them would need to be different.

  1. Find three examples of commercials that market specifically to one age group over another. Make sure to explain the three commercials and how each one applies to the targeted generation. Use YouTube or the companies' websites to reference where you got the commercials and information.
  2. Once you have completed part one, look at the positioning of the products in the market. How would you propose the company position or reposition the products in the market to attract a new or different generation?Hint: Creating a perceptual map is the easiest way to show your understanding of this concept. Make sure you also explain your chart.

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