Evaluate the various methods that company X$\text{'}$s team uses for consumer

understanding and decision making. Are these methods correct and sufficient, or could

they be improved upon? $-$ Substantiate your answer.

Draw from relevant consumer understanding and research methods from the module.

Question $2$

Discuss and evaluate how company $x\text{'}$s positioning has evolved over the years. How

has the positioning been supported throughout?

Please integrate information from the case with relevant proposition and positioning

content from the module.

Question $3$

Coming out of the "Path to Growth" strategic initiative, what is the parent company's

Brand strategy for company X$?$ Has this strategy proven successful for company X$?$

Evaluate the success of the branding strategy, and provide evidence to support your

answer.

Question $4$

Evaluate the extent to which the company X team employed Integrated Marketing

Communications $($IMC$)$ to support the company $x$ brand. How successful has this

been? Substantiate your answer.

Please include relevant marketing communications frameworks in your assessment.

Questio

In South Africa, company X$\text{'}$s team is debating whether to continue supporting the

brand through a combination of traditional media $($i$.$e$.$ Print, TV$,$ Billboards$)$ and digital

media; or to rely solely on employing digital marketing media to support the brand.

How would you advise the team to proceed? Discuss risks and challenges of each

option; and substantiate your advice.