Evaluate three mission statements by completing Learning Exercise 2B of your text. Using the "Characteristics of a Mission Statement" identified in the table, identify (1) what you believe is the best of the three mission statements and (2) the one you find most inspiring and why.

for progress. However, our vision, mission, and values and unchanging because these principles are based on basie truths." At the bbt medinroom.com website and the BB&T Philosophy Handbook, BB&T gives its actual vision and mission statements, Instructions Sten Develop an improved mission statement for BB&T that complies with (1) the nine compos nents and 2) the nine characteristics presented in this chapter. Step 2 Based on what you have leamed in this chapter, is the BB&T statement about change appropnate? Why? Discuss. EXERCISE 2B Evaluate Three Mission Statements Purpose business Mission Matement is an integral part of Salegic mamement, it provides direction lor mulatiny, imple! lling, and evaluating strategic activities. This exercise will get Jou pralke Denne MISIU Statements--a skill that is a prerequisite to writing od mision statement Zoom Options ce Aa CHAPTER 2 THE BUSINESS VISION AND I Instructions Step 1 On a clean sheet of paper, prepare a 9 x 3 matrix. Place the nine mission satement compo- nients down the left column and the following three companies across the top of your paper. Step 2 Write Yes or No in each cell of your matrix to indicate whether you feel the particular mis. sion statement includes the respective component written from a customer perspective Step 3 Tum your paper in to your instructor for a classworkerade. Mission Statements/Business Purpose ICVS Health Corporation, Headquartered in Woonsocket. Rhode Island Helping people on their path to better liealth Allac, Inc. Headquartered in Columbus, Georgia To combie Textile strategie marketing with quality products and services at competitive prices, po vide the best insurance value for consumes 1. Bristol Miers Squibh Company. Headquartered in New York, NY To discover.belar and deliver neatke medicines that help patlemisphenatore di HTTT KINH T THIT Star TAPETEC EXERCISE 20 Write a Vision and Mission Statement for the Tlershey Company Purpose VIS