Question: Evaluate TOWS matrix for : STRENGTH: Introducing the gluten free product. High brand value and recognisation. Good finicial stability. Strong presence in advertisment. WEAKNESS: Artifical

Evaluate TOWS matrix for :

STRENGTH: Introducing the gluten free product. High brand value and recognisation. Good finicial stability. Strong presence in advertisment.

WEAKNESS: Artifical way of eating habits in population and failure to meet customers' needs.

OPPORTUNITY: Growing disposal income, Changing Lifestyle, Subsidices from government.

THREAT: Large number of competitors , Changing Regulations of food associations

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