Evaluate whether Enterprise-Rent-A-Car should enter the electric car industry

Each group will act as a consult to advise a real-world company that is designated by the

instructor. The goal of this exercise is to help a real-world company decide whether the company

should compete in the electric car industry/segment. You work as group to analyze the industry and the company and then provide the firm a recommendation of strategic actions. You are expected to employ the strategic analytical tools we discuss in this course to analyze and support your analyses and recommendation (e.g., General environment analysis, Porters five force model, VRIS framework, core competencies, business level/corporate level strategies, international strategies, organizational structure, organizational culture etc.).

Please answer the following questions.

1.) Entering the electric car industry means what corporate level strategy for the firm?

2.) What business level strategies should the company adopt if the firm enters the electric car

industry