Evaluating a Blog Post

Evaluating a Blog Post

The primary goal of blogs for organizations is effective public relations $($PR$).$ PR is fundamentally a relationships with employees, customers, communities, the media, and other stakeholders. A prim these relationships is to improve corporate reputation or credibility.

Since a primary goal of PR is to create distinctive brand value for a company, any individual messa considered a piece in this larger effort. So$,$ the first step is to clarify your company's brand and, thro shared sense of the brand message. Without this agreement among colleagues, a company may pi perhaps even confusing, messages.

Many PR messages center on drawing positive attention to products and services, especially those launched, recently improved, or recently awarded or otherwise recognized. Developing your ideas $f$ involves understanding these products and services completely and accurately. Furthermore, it invo gather accurate and reliable information that tells a compelling story of what the company has done.

In the press$-$release style, which still accounts for most written PR messages, the main components in dateline, the story, a boiler plate, and contact information. The headline immediately captures the atte stakeholders. Next, the dateline allows readers to identify when the story occurred. Then, the PR story announcing a product launch, an act of charity, an event, or many other types of notable corporate act third person in what is often referred to as inverted pyramid style.

The story should answer the basic questions of who, what, when, where, and why quickly within the firs story then provides supporting details$-$the second tier of the inverted pyramid. At the end of the PR st positioning statement briefly explains background about the company: the nature of its business, its pre services, its customers, and its unique selling position, meaning what distinguishes it from competitors.

Read the case below and answer the questions that follow.

$(1)$ T&R MINING CONTINUES TO SUPPORT STEM PROGRAMS

$(2)$ February $15,2015$

$(3)$ T&R Mining continued its commitment to science and technology education by donating $$700,000$ to in middle schools throughout the country during $2014.$ In addition, nearly $500$ T&R scientists and enginee volunteered at middle schools as volunteer teachers during the past year. T&R scientists and