Evaluating your data involves examining it in terms of reliability, relevance, expertise, adaptability, and biases. In this exercise, you will focus on two of these areas: relevance and expertise.

After reading this short case about your research interests, you will evaluate the data quality of information sources you have found.

You are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV$.$ You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events.You have collected a variety of information. Now, you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem.

Group the data$/$information by its relevance and expertise. Move each label to the correct drop zone box. The notes button next to a label provides more information.