Question: Evaluating your data involves examining it in terms of reliability, relevance, expertise, adaptability, and biases. In this exercise, you will focus on two of these
Evaluating your data involves examining it in terms of reliability, relevance, expertise, adaptability, and biases. In this exercise, you will focus on two of these areas: relevance and expertise.
After reading this short case about your research interests, you will evaluate the data quality of information sources you have found.
You are a marketing specialist at a media company. Over the past few years, you have been researching how TV viewers use mobile phones and other devices while watching TV. You want to find out as much as you can about what other researchers, experts, and commentators say about trends in this area as you prepare a strategy brief for your executive team. Specifically, you want to know how TV viewers use mobile phones, tablets, and other mobile devices while watching sports events.You have collected a variety of information. Now, you want to evaluate the strength of these sources in terms of relevance and expertise for your research problem.
Article about Twitter: An article about Twitter use during the Olympics appears in an industry periodical written for media marketers. The author has years of experience in the entertainment industry and focuses on media and technology issues.
A journal article: A scholarly article appears in the Journal of sports and Media about how various demographic groups use mobile apps while watching televised sports.
A newspaper article: A newspaper article is written about online contests advertised and held during the Super Bowl. The article is written by an entertainment correspondent.
Wall Street Journal article: An article appears in The Wall Street Journal about how 21-to-30-year olds expect to interact with other viewers of their favorite TV shows. The author writes on many topics.
A book: A business book reports research and trends in how people use mobile phones for following their favorite sports. The author is a former employee of Apple and was involved extensively in marketing the iphone.
A Wikipedia post: A Wikipedia post is written about mobile phone use in the 21st century.
White paper about TV: A white paper is written by one of the foremost thinkers on the future of TV. The white paper addresses how TV viewers are expecting more interaction with their shows.
White paper: A whitee paper reports descriptive research about TV viewers interacted via social networking with fans of their teams and those of opponents. The research is written by a respected technology group.
Scholarly journal article: A scholarly journal article is written about mobile phone use during relity shows. The article is based on data that is about seven years old.
A Blog post: A blog about the future of TV is written by a film major at an American university.
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