Question: evelop an overall strategy before you start to make tactical decisions: Formulate a mission statement for the firm. How do you want to be perceived

evelop an overall strategy before you start to make tactical decisions:
Formulate a mission statement for the firm. How do you want to be perceived by your customers and competition?
Decide on your strategic direction. What will be your target markets, market position, competitive posture, and distinctive competencies?

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