Even before taking this course you probably already knew a lot about consumer behavior based on being a consumer yourself. For this assignment, please discuss how your perception of your own consumer behavior has changed, what you have observed since taking this course, how your perception has changed, or examples of how you have seen concepts from the course put into place.

In addition to the above, please also discuss how you will be able to use what you have learned to $1)$ improve your own consumer behavior, and $2)$ apply the concepts to your future career aspirations.