Question: Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: Put a Tiger in Your Tank. This
Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: "Put a Tiger in Your Tank." This type of global promotional strategy is known an XXX
A. product extension.
B.product customization.
C. product adaptation.
D. dual adaptation.
E. dual integration.
i was thinking its a product extension since the message is unchanged.. but then also thinking it could be product adaptation. help?
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