Question: Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: Put a Tiger in Your Tank. This
Even though Exxon adapts its gasoline blends for different countries based on climate, the promotion message is unchanged: Put a Tiger in Your Tank. This type of global promotional strategy is known as
Multiple Choice
product extension.
product customization.
product adaptation.
dual adaptation.
dual integration.
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