Even though the Kellogg Company split into two individual companies, both companies continue to use the recognizable red color and iconic script $$K$$ on product packaging. This is most likely due to which of the following reasons?

Company executives wish to continue the use of individual branding.

The script $$K$$ is part of the company$$s brand mark and cannot be changed.

Company executives recognize the importance of brand name awareness in the market.

As a private brand, using consistent packaging is important for customer recognition.