Even though the Kellogg Company split into two individual companies,

both companies continue to use the recognizable red color and icoric,

script $"$K$"$ on product packaging. This is most likely due to which of the

following reasons?

Company executives recognize the importance of brand

name awareness in the market.

As a private brand, using consistent packaging is

important for customer recognition.

Company executives wish to continue the use of individual

branding.

The script $"$K$"$ is part of the company's brand mark and