Question: Ever since Hunter got his new Shell MasterCard, which gives him a 5 percent rebate on all purchases of Shell gas, he buys gas only

Ever since Hunter got his new Shell MasterCard, which gives him a

5

percent rebate on all purchases of Shell gas, he buys gas only Shell stations. Shell introduced its credit card plan as a means of implementing which type of segmentation?Select one: a

.

usage

-

rate segmentationb. lifestyle segmentation c

.

demographic segmentation d

.

motive segmentation

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