Question: Time left 0 : 2 3 : 4 1 Ever since Hunter got his new Shell MasterCard, which gives him a 5 percent rebate on
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Ever since Hunter got his new Shell MasterCard, which gives him a percent rebate on all purchases of Shell gas, he buys gas only Shell stations. Shell introduced its credit card plan as a means of implementing which type of segmentation?
Select one:
a demographic segmentation
b usagerate segmentation
c lifestyle segmentation
d motive segmentation
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