Question: Eversleep Hotels recently implemented a loyalty program for its guests. Visitors earn points for each night they stay in an Eversleep Hotel. After accruing enough

Eversleep Hotels recently implemented a loyalty program for its guests. Visitors earn points for each night they stay in an Eversleep Hotel. After accruing enough points, the guests can cash them in for discounts and free rooms. This program can be best described as a form of

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