Question: Every month the pest exterminator does a monthly spraying at your house. Every month you complain you are being ripped off by the exterminating company
Every month the pest exterminator does a monthly spraying at your house. Every month you complain you are being ripped off by the
exterminating company and that you will switch to a new one. But you never change service providers. This best illustrates:
a The iteration principle
b Service standardization
c Customer inertia
d Process reciprocity
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