Question: Every month the pest exterminator does a monthly spraying at Jean Poole's house. Every month Jean gripes that she is being ripped off by the

Every month the pest exterminator does a monthly spraying at Jean Poole's house. Every month Jean gripes that she is being ripped off by the exterminating company and that she's going to find a new one. But she never does change service providers due to:

Customer inertia

The iteration principle

Process reciprocity

Switching costs

Service standardization

Every month the pest exterminator does a monthly spraying at Jean

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