Every year at least $100$ million U$.$S$.$ viewers watch the Super Bowl, making it an attractive media option for advertisers who wish to reach a large chunk of Americans in one fell swoop. According to USA Today's Ad Meter, the top$-$ranked commercial in Super Bowl LIX $($see above$)$ was Budweiser's "First Delivery" spot featuring the brand's trademark Clydesdales.$$

Explain how$/$why this message constitutes advertising. What type of advertising is Budweiser's spot? That is$,$ does it stimulate primary demand or selective demand? Is it meant to evoke a direct response or delayed response? Is it corporate advertising or brand advertising? What type of audience is Budweiser trying to reach with this ad$?$ Is Budweiser employing global, international, national, regional, or local advertising?