Question: Every year companies do research, conduct focus groups and test markets and launch new products. In spite of all these efforts, some products flop and
Every year companies do research, conduct focus groups and test markets and launch new products. In spite of all these efforts, some products flop and it costs the company millions. Review the following blog article cited in this section, and then research a famous product that failed (there are many articles on this). Match at least two of the reasons from the blog to the failed product. Share your findings and comment on another student's posting by the due date indicated.
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