Everyone has different personal experiences and standards when it comes to social media use. You dont want to open up your organization to preventable issues by not providing a clear framework for what is and is not okay for your organization's official social media accounts. When you start at a new organization in a communications capacity, you should ask about their social media policy. If they have a policy, review it and make sure it is up$-$to$-$date. If they dont have one, start creating one as soon as possible. One thing to remember: your policy can address particular social media platforms, but it should also focus on social media in general; thats because platforms change, but basic principles dont. Furthermore, your crisis communication plan should include social media guidelines to help you prepare for and meet your crises. Do not overreactOverreaction can make things worse. If youre facing minor issues, consider using humor when appropriate. If its a serious issue, be thoughtful and professional. Security: Check accounts, keep passwords safe, and find well$-$rounded social media managersIf you are managing an organizational account, make sure you check what accounts youre on before you post You also want to keep passwords safe to avoid disgruntled employees or others from taking over your social media account. And finally, you want to make sure that your social media managers are not only tech$-$savvy, but also have the proper temperament, education, critical$-$thinking skills, etc.Tune your voice. you have to find the right line the right balance in your posts. In other words, you need to tune your voice to best fulfill your purpose and serve your audience. In conclusion, social media is a powerful tool. Use it poorly, and you can create and aggravate crises. Use it wisely, and you will be able to avert and curtail crises.What did you learn in this lesson about Crisis Communication?