Everyone has encountered some form of online marketing via the Internet or a smartphone. Identify one Internet or smartphone advertising campaign that you appreciate and one that disappoints or frustrates you. Also, reflect on what makes the one effective and the other ineffective. Consider what advice you would give to businesses trying to compete in a smartphone-enhanced shopping environment

Answer rating: 100% (QA)

An advertising campaign I appreciate is Apples Shot on iPhone campaign It effectively showcases the camera capabilities of iPhones by featuring stunni... View the full answer