Everything cannot be a priority at once. Organizations attempt to identify and understand external influences. The strategy process depends on understanding the most important social influences, regulations, technology, and political decisions (Albright, 2004). Environmental scanning is important because the business environment changes rapidly. Today's item of interest may become tomorrow's critical issue. If organizations do not scan the environment, they may be surprised by competitors. Although an organization cannot change the external environment, changes can be made internally to better react to external changes (Albright, 2004). Class- Any ideas on how a company can make internal changes to be better prepared for external events