Everything we know about the iPhone 13 The 2021 iPhone range matches the model lineup from last year with four different options on offer. We've got the iPhone 13. Mini, and the Pro and Pro Max. The entire range is outfitted with the new A15 Bionic chip that Apple claims is 50% faster than the competition. The new iPhone range also knocks off a couple of features on our wishlist (Links to an external site.) including better battery life in all four phones, expanded storage with up to 1TB options, and a wider variety of colours. In a neat move, Apple has done away with 64GB of storage with all iPhone 13 models starting at 128GB minimum without a price hike. We love to see it! iPhone 13 Processor: A15 Bionic chip CPU (6-core CPU, 4-core GPU, and a 16-core Neural Engine) Display: 6.1-inch Super Retina XDR OLED, 60Hz screen refresh rate OS: iOS 15 Storage: 128GB/256GB 512GB storage Dual rear camera: 12MP Wide (2 1.6 aperture) 12MP Ultra Wide E 2.4 aperture) Battery: 2.5hrs extra battery life Colours: Midnight, Starlight, Blue, Pink, and Product Red . 5G connectivity IP68 water and dust resistance The iPhone 13 and Mini are basically the same phone under the hood, just in small and large sizes. The biggest downfall of the iPhone 12 Mini was its battery life, so it's nice to see that's been improved here. Both phones are equipped with a new ceramic shield which is apparently tougher than any smartphone glass. As expected, all the new iPhone models feature a shrunken notch, meaning more display is on offer. . As per usual, the Pro options are where it's at if you want the top-notch features and cameras Both Pro models feature adaptive displays with up to 120Hz refresh rates. They also make use of ProMotion meaning everything will look super smooth as you scroll. Camera-wise, the Pro models have a trio of cameras including a 77mm telephoto lens that supports 6x optical zoom and macro photography: There's also a new Cinematic Mode which allows you to shoot portrait-style footage and adapt focus when someone enters the frame. This is available on all the iPhone 13 models but the Pro models can also shoot video in ProRes, which is the equivalent of ProRaw and allows 4K up to 30fps in the camera app. If you ever wanted to film a movie on your iPhone, now is the time. There's also a new 1TB storage option for the Pro and Pro Max to cater to all your fancy high res photos and video options. Price Image: Apple Thankfully, we haven't seen a significant price hike for the new iPhone range this year. In fact they all retail at the same starting price of the iPhone 12 range when it was announced this time last year. Here's a breakdown of the RRP prices in Australia: iPhone 13 iPhone 13 (128GB) - $1,349 iPhone 13 (256GB) - $1,519 iPhone 13 (512GB) - $1,869 2 Explain and provide two examples of Marketing channel length that Apple may use (2 marks) 1. 2