EVOE spring spa $6.$ What suggestions$/$recommendations would you make in terms of the implementation plan for the chosen positioning concept? Articulate a detailed execution plan using the following format$/$prompts:

$$ Positioning concept

$$ Positioning statement

$$ Communication strategy $($key functional and emotional benefits. Communication emphasis$)$

$$ Service package $($which treatments are included and how are they categorized$)$ within the entire Services portfolio$)$

$$ Spa ambience$/$ physical space layout and environmental considerations

$$ Communication tactics $($to ensure trials and repeat visits, media channels, referral generation, etc...$)$