Exam $2$ Review

Chapter $6,7,8,12$

Please note that for a good grade you should read the textbook, class notes, and the PowerPoint. The review given below is not by any means comprehensive. Any topic covered in class $($lecture$,$ videos, handouts etc.$),$ or in the textbook is fair game for the exam. Browsing through the topics and knowing the terms is not enough. You should have a thorough understanding of each topic discussed in class to get a good grade.

Chapter $6$: Political Environment

$1.$ Factors influencing the political environment of a country $($know details, refer back to examples used in class$)$

$2.$ Political Risks $($know what each means$)$

$3.$ PSAs $($refer back to the discussions in class and examples$)$

$4.$ Politically sensitive products and services

$5.$ Strategies to reduce political risks

Chapter $7$: Legal Environment

$1.$ Bases of legal systems $($know examples$)$

$2.$ Differences between the systems $($examples$)$

$3.$ International dispute resolution tactics $($different types of disputes & resolution$)$

$4.$ How is jurisdiction determined?

$5.$ Intellectual property rights and its protection

$6.$ Commercial laws and U$.$S laws that apply internationally.

Chapter $8$: Marketing Research

$1.$ Why use marketing research?

$2.$ Different data types $($know examples$)$

$3.$ Secondary data, use, issues, reliability and validity of secondary data

$4.$ Primary data collection issues

$5.$ Different techniques of forecasting market demand. $$ BRING CALCULATOR $($You will NOT be allowed to use Cell Phone Calculator or borrow it from someone else$)$

$6.$ Managing communication barrier in international marketing research.

Chapter $12$: Global Marketing Management

$1.$ The planning process $($Screening$,$ Marketing Plan, Entry strategies$)$

$2.$ The screening process

$3.$ Marketing plan components

$4.$ Market entry strategies $($know examples, know difference between each strategy,

Advantages and disadvantages as well as the analysis of strategy based on resource commitment, risk, control, & returns$)$

$5.$ Factors influencing choice of mode of entry strategies $$ External and Internal.