1. examine Apple Inc and determine how it seeks to increase demand for its product.
2. Navigate to the threaded discussion and post an entry that answers the following questions:
   1. How do firms attempt to stimulate demand (shift demand outward)? Defend your answer with a detailed evaluation that demonstrates clear, insightful critical thinking.
   2. If a firm successfully builds brand loyalty for its products, what happens to the elasticity of the product? Hint: Think about consumers' views of substitutes. Defend your answer with a detailed evaluation that demonstrates clear, insightful critical thinking.
3. Your initial response should be our hundred to six hundred words in length and include two academic sources that are properly cited.