Question: Examine Under Armour s entry into the performance apparel industry. What advantages did UA receive upon its entry, if any? 2 ) What was UA

Examine Under Armours entry into the performance apparel industry. What advantages did UA receive upon its entry, if any? 2) What was UAs competitive position in performance apparel at the time of the case study? a. Can UA sustain its position in the industry? 3) Compare the performance apparel and footwear industries. How are they similar or different from each other? 4) Examine UAs motivation for entry into each of these markets. 5) What would your recommendation be to Kevin Plank about UAs future? a. Explain your rationale.

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