Question: Assignment Directions: Please review the Case 2 7 : Under Armour from the textbook and answer the following questions: Examine Under Armour's entry into the

Assignment Directions:
Please review the Case 27: Under Armour from the textbook and answer the following questions:
Examine Under Armour's entry into the performance apparel industry. What advantages did UA get upon its entry? (10 points)
What is UA's competitive position in performance apparel at the time of the case? Can it sustain its position? (10 points)
Compare the performance apparel and footwear industries. Examine UA's motivation for entry into this market. (15 points)
What would your recommendation be to Kevin Plank about UA's future? Explain your rationale. (15 points)
Assignment Directions: Please review the Case 27: Under Armour from the

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