Example 1: Gravity Case Study Gravity is an IT company working in designing websites and web applications developments. Recently, the management was disappointed with the company's last year financial figures. An exploratory research has been conducted concluding four possible problems behind the weak financial position: (1) low employee satisfaction, (2) low customer satisfaction, (3) wrong image about the company social responsibility and (4) infringe upon its intellectual properties. 1. State the type of the research (Applied/ Basic) and indicate reasons. 2. Identify the type(s) of data, which used in studying the research. Give examples. 3. One of the research team members has suggested using a survey for the data collection arguing that the survey is the best tool for collecting data for all types of research. Do you agree with this opinion? Use examples to support your