Example

Work

Organizational

Supervisory

group

At McDonald's, executives support the chefs that create new menu items in the test kitchen by allowing them to live$-$test the new items in a few locations.

The marketing team at Quaker encourages brainstorming to think of new ways to market their products. The team's diversity aids in generating a lot of great ideas.

Managers at Google tell employees to spend $20\%$ of their time working on creative projects that will benefit the company. Google's $20\%$ time has resulted in the development of Gmail and Google News.

The marketing and sales departments at a local newspaper had conflicting goals, which prevented both teams from being successful. Management decided to set complementary goals for both teams. This is an example of:

organizational encouragement.

freedom.

work group encouragement.

removal of impediments.

Project progress needs to be reviewed at preestablished times during development called $$

In the experiential approach to innovation, $\_$ occurs when a new product is compared to an existing product.

The $$ to innovation reduces the amount of time between developmental stages and is particularly useful for incremental innovation.

experiential approach

compression approach

creative work environment approach