Question: Excel Sheet for ATAR Model : Awareness - Trial - Availability - Repeat+ P = BU x A x T x AV x RP x

Excel Sheet for ATAR Model : Awareness - Trial - Availability - Repeat+ P = BU x A x T x AV x RP x GM Profit (P) = Buying Units (BU) x % Aware (A) x % Trial (T) x % Availability (AV) x Measure of R...

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