Question: Using the ATAR forecasting method (and template), forecast for the new Apple Homepod. Explain the The letters in the ATAR model stand for A =

Using the ATAR forecasting method (and template), forecast for the new Apple Homepod.

Explain the The letters in the ATAR model stand for

A = Awareness/
T = Trial/
A = Availability/
R = Rebuy or Repeat/

for HomePod, and you would just assume. Use your imagination, what if you were the manager of marketing department at Apple and preparing a forecast just for yourself to analyze options

and how was ATAR forecasting before launch.

The reference is,

https://medium.com/@Soundandsilence/apple-homepod-market-size-estimate-for-2018-456dabde6aca

or you can research for estimate the size of the market HomePod

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