Excellent write up on 2 key items for any small business. First to understand the total cost of the product or service to include overhead and labor which supports calculating the right sales price. Second, the importance of having a rolling budget that is flexible, but is also supported by a reserve fund that can keep the company doors open for the first couple of years and a separate pot of money to pay for the owner(s) personal lives until the company really starts making money. The percentage of businesses that fail in the first 2 years is big with many twists and turns. Thank you for the insightful write up for this week, good work