Executing strategy

tests a manager's ability to overcome resistance to change and convince company personnel of the benefits of adopting a teambased approach to strategy execution.

is generally an easier managerial task than crafting strategy.

in a successful manner consists mainly of concentrated management attention on training the work force in cost$-$efficient performance of value chain activities and creating incentives to promote fast adoption of best practices.

is primarily a task for a company's middle and frontline management team; senior executives rarely get personally involved in the strategy execution process except when things are not going well and corrective actions have to be initiated by top$-$level executives.

is primarily an operations$-$driven activity revolving around the management of people, resources, day$-$to$-$day operations, business processes, and needed organizational restructuring.