Executive Report

Assignment Weight: See D$2$L Gradebook Assignment

Due Date: See D$2$L Gradebook or Course Schedule

INSTRUCTIONS:

Your group has been hired as a consultant to analyze a company specified by the

faculty. You will receive an email advising which company has hired your firm.

This Executive Report represents the results of your analysis and should include:

A professional introduction outlining the purpose of your work and an

overview of the Company and the industry in which it operates.

Outline of the company's vision and mission including your assessment of

their appropriateness. Where vision or mission statements are not

apparent, develop $($and defend$)$ statements you consider appropriate for

the firm.

External Analysis: Using the concepts and tools $($PESTEL$,$ Five Forces

Model$)$ of Chapter $3,$ conduct an analysis of the macro and industry

environments in which this company operates and present your findings

in terms of the opportunities and threats they represent for this firm.

Internal Analysis: Using the concepts and tools $($VRIN Assessment, Value

Chain analysis$)$ of Chapter $4,$ conduct an analysis of the company and

present your findings in terms of the strengths and weaknesses they

represent.

Analysis of business strategy: With direct reference to the five generic

strategies outlined in Chapter $5,$ discuss which business strategy is

currently used by this company and assess the effectiveness of that

choice.

Identification of a core issue or opportunity: Considering all your

analysis, identify for this company the most significant opportunity to be

pursued or critical issue to be dealt with? Justify your conclusion with

appropriate rationale.

Recommendation: Provide your recommendation for this company to

most effectively act on the opportunity or issue you have identified. Your

recommendation should be reflective of core competencies the company

possesses $($or needs to develop$)$ and it should be detailed enough to