Executive Summary Report for launching a new product: a light-weight hair dryer that helps women blow-dry their hair in 40% less time when compared with the traditional hairdryers that are currently available on the market.

When preparing the assignment, students must think about a new hairdryer that they want to launch by founding their own start-up company.

1. Cover: Provide company name, your name and title, address, email, and phone number

2. Summary

3. Problem: Describe the pain that you are alleviating or the pleasure you are providing

4. Solution: Explain the value of the pain you alleviate or the value of the pleasure you provide

5. Market Opportunity / Size

6. Business Model: explain who has your money temporarily in his pocket and how you are going to get it into yours.

7. Competition: Provide a complete view of the competitive landscape.

8. Underlying Magic: Describe the technology, secret sauce or magic behind your product. The less text and the more diagrams, schematics, and flowcharts the better.

9. Product demo: If you have a prototype or demo, this is the time to transition to it.

10. Go-To Market / Growth strategy: Marketing ideas. Explain how you are going to reach your customer.

11. Traction / Milestones: Explain the current status of the product, accomplishments to date, what the near future looks like and how you will use the money you are trying to raise.

12. Financials: Provide a three-year forecast

13. Fundraising Information: How much money are you raising?