Executive Summary - summarizing the marketing plan.

Current Situation - describe the product/company and provide a brief summary of its current

market position and marketing strategies.

Industry and Company Analysis -Be sure to include both the micro and macro environmental issues that are relevant, with a particular focus on competitors and your identified competitive advantage(s).

Marketing Strategy - discuss your marketing strategy that how the company can recover and reinvent during and after the coronavirus crisis. Be sure that your strategy takes into consideration the findings from your industry analysis.

Marketing Tactics - details of the 4Ps that will be used to implement your strategy and achieve your objectives.

Conclusions - closing remarks about your plan that communicates the most important details of the plan to the reader.

Exhibits (if applicable) - exhibits are detailed information about something that has been discussed in the report.

Appendices (if applicable) - appendices provide additional information about something of importance to the report, but is not directly discussed in the report.

The company that should be used for this project is called Baba Supermarket in Malden Massachusetts. It's a local company.

Answer rating: 100% (QA)

Executive Summary Baba Supermarket a local establishment in Malden Massachusetts has faced challenges due to the coronavirus crisis This marketing pla... View the full answer