Question: Executives commit the error of marketing myopia when theya fail to focus on their company's needs.b . do not define a product solely in terms

Executives commit the error of "marketing myopia" when theya fail to focus on their company's needs.b

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do not define a product solely in terms of the tangible productc. define their company's product in accordance with their customers' needs and requirementsd. define their company's product too narrowly

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