Exercise $1$

Design: Using the Enginius Templates, select Conjoint. Follow

Step $1$ in the Conjoint Tutorial and develop a Study Design

Template for Forte, using the attributes and levels from Exhibit

$1.$ Next, follow Step $2$ in the Tutorial, Create a data collection

instrument, selecting "Ratings" method and populate a row

with your ratings $($e$.$g$.,$ on a scale of $0-100$ rate each

combination of attributes$).$ When you are done, check to be

sure that your sheet looks like the "Forte Hotel Conjoint

ratings" data found in Enginius. Then, briefly summarize the

advantages and limitations of describing products as bundles

of attribute options.