Question: Exercise 13-3 Computing and interpreting trend percents LO P1 Sales Cost of goods sold Accounts receivable 2019 2018 2017 2016 2015 $ 726,891 $ 468,962

Exercise 13-3 Computing and interpreting trend percents LO P1 Sales Cost of goods sold Accounts receivable 2019 2018 2017 2016 2015 $ 726,891 $ 468,962 $ 372,192 $ 254,926 $ 183,400 358,627 231,541 185,374 126,314 B9,866 35, 327 27, 434 25,383 14,862 12,563 Compute trend percents for the above accounts, using 2015 as the base year. Trend Percent for Net Sales: Choose Denominator: Choose Numerator: Trend percent 1 111 sele 2019: 2018: 2017: 2016: % % Trend Percent for Cost of Goods Sold: 1 Choose Denominator: Choose Numerator: Trend percent !!! 2019: % 2018: *** 11 2017: 96 2016: Trend Percent for Accounts Receivables: Choose Denominator: Choose Numerator: = Trend percent 2019: % 2018: ## % 2017: 2016: 96

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=+13 Check that your overall direction follows the creative brief so your concept, strategy, message, and tone are all on-strategy and in line with the key marketing objective.

=+f. Audience Engagement encourage consumer participation.

=+d. Emotional Approach appeal to consumers' emotions.