Exercise 2: Benefits-Based Segmentation Data provided by the extemal consultancy team The external consultancy provided Kelly with a different segmentation basis and different scenarios. Assume that: - Variable Cost $0.50 per unit, irrespective of product version. The fixed cost of having a male and female version is about the same as having a gender-neutral version. - The consumer's reservation price for a health\&beauty version of the product is the higher of the reservation prices they have for the health version and the beauty version, i.e., reservation price (health\&beauty) =Max{ Reservation Price (Health), Reservation Price (Beauty) } What is the best price for Kelly to charge if she has: 1. only one health\&beauty version of the product 2. two versions of the product: a health-specific version and a beauty-specific version Exhibit 2 Quantifying when to offer separate health and beauty versions versus only a combined health\&beauty version