Exercise #2 - Writing a Positioning Statement Value 5% of final grade 4 marks Due-Friday, June 10, 2022 at 11:59 PM though Blackboard SafeAssign Positioning STATEMENT Select one of the following Service Brands (see highlighted brands below) and write a positioning statement for the brand using the format discussed in the How to Write a Positioning Statement document. This should be in your own words and be based on what you know now, so select a brand that you are most familiar with. You can use class notes and what's in your mind (see Seneca Academic Integrity Policy below). This exercise is not for you to research the brands positioning online and restate it (positioning statements are difficult to find usually closely held information, as part of a marketing plan), but do your best to develop a positioning statement with the information you know and make assumptions. Sometimes you can reengineer the positioning strategy by looking at the brand ads-TV, magazines, social media - this is what you should research and interpret, not corporate documents that describe their market positioning. To reiterate - The exercise is to get you used to writing a positioning statement and think about each section carefully based on your own impressions - what's already in your mind. You can use the WestJet KidsKargo Postioning Statement as a guide (see below). Service Brands to choose from: Select only one from below: Subway Sandwiches Pizza Pizza Marriott Hotels Tim Hortons Netlix Uber Eats Sandals All Inclusive Resorts TikTok Instagram McDonalds IF YOU CHOOSE ANY OTHER COMPANY THAN THE ONE'S LISTED ABOVE YOU WILL GET A ZERO ON THIS ASSIGNMENT